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The People's Daily pointed out: in recent years, Chinese cross-border e-commerce enterprises are experiencing a “leaving Amazon” trend, for three main reasons: first, Amazon’s entry and listing fees remain high, while traffic-dividend opportunities are peaking and Amazon’s internal traffic cost keeps rising; second, Amazon has shut many foreign-trade seller accounts, dealing serious blows to SMEs; third, Amazon no longer provides core consumer data.
However, with the rise of independent websites, many cross-border sellers are facing a new dilemma: Should they choose a domestic platform or keep relying on overseas platforms? This has become a hot debate among new sellers as well as seasoned operators.
I. Why Should Chinese Sellers Prioritise Domestic Platforms?
Before choosing a website-building platform, one must understand the core differences between overseas and domestic platforms in their positioning, services, pricing, ecosystem etc. If you don’t clarify this difference, you may end up choosing the wrong “foundation”.
Here are some plain-spoken points:
1.Localised support: Overseas website-builders tend to focus on Western markets — English backend, English customer service, payment-settlement systems aligned with overseas sellers. Domestic platforms, however, better understand Chinese sellers’ needs for going global: Chinese-language backend, Chinese customer service, RMB settlement habits, integration with domestic supply-chain, ad operations aligned with Chinese seller habits.
2.Payment & settlement convenience: For cross-border sellers, the convenience of payment methods and settlement is critical. Domestic platforms often provide more flexible choices (e.g., direct support for Alipay, WeChat Pay, etc.), reducing costs and complexity of international payment platforms.
3.Cost-effectiveness / value for money: Compared to the higher costs of international platforms, domestic platforms generally offer more economical pricing. In contrast, overseas platforms like Shopify often have higher entry costs, which may not be friendly for smaller businesses.
II. Deep Analysis of Domestic Website-Building Platforms
SaaS Platforms
1. Ueeshop – First Choice for Chinese Sellers Going Global
Introduction: Ueeshop is one of the earlier Chinese-focused SaaS independent-site platforms for Chinese cross-border sellers, with planning around templates, payments, logistics, advertising for overseas markets.
Strengths:
Chinese-language backend and customer service — low entry barrier.
Supports multi-language, multi-currency — suitable for Euro/North America, Southeast Asia markets.
Payments and logistics integration more complete — fewer operational “stuck” risks.
Rich templates, fast launch — suited for product testing and rapid expansion overseas.
Weaknesses:
Compared with open-source platforms, customisation ability is somewhat weaker.
If your future scale / complexity grows large, you may encounter “bottlenecks”.
Pricing & Plans:
| Plan Type | Annual Fee Approx. | Transaction Fee |
| Product Testing Version | ~ ¥5,500 | 0.5% |
| Private Domain Version | ~ ¥7,500 | 0.4% |
| Wholesale Version | ~ ¥9,500 | 0.3% |
| Custom Self-hosting Version | ~ ¥68,000+ | 0.2% |
Support: Chinese-language customer service, one-on-one setup advisers, online training, seller communities.
Suitable For: Chinese sellers, beginners or teams with some product and seeking quick overseas launch.
Not Suitable For: Sellers with strong tech teams wanting full backend control and self-hosted servers.
2. SHOPLINE – Strong Lay-Out for Southeast Asia Market
Introduction: SHOPLINE, founded in 2013 with headquarters in Singapore, is one of Asia’s leading cross-border e-commerce platforms, focusing on Southeast Asia and DTC sellers.
Strengths:
Strong in Southeast Asia: supports multi-currency settlement and local payment methods.
Friendly to social selling: supports Instagram, TikTok live-commerce and sync with social-media commerce.
Weaknesses:
Plugin ecosystem not as rich as Shopify; some feature expansions may need bespoke development.
Backend logic slightly complex — for complete novices, initial learning cost is higher.
Pricing & Plans:
| Plan Type | Annual Fee | Transaction Fee | Main Features |
| Entry | ¥2,064 | 2% | Suitable for first-site, product testing |
| Basic | ¥5,688 | 0.8% | Multi-language, multi-currency, local pay |
| Flagship | ¥19,200 | 0.4% | For brand sellers — ad tracking, CRM etc. |
Support: Chinese operations advisers, training for going global, community resources.
Suitable For: Sellers with some operational experience, looking to expand into Southeast Asia/Japan/South Korea markets.
Not Suitable For: Pure “pluck-and-launch” low-cost sellers focused only on listing a large number of items.
3. Faisco – Lightweight + Display-oriented / Suitable for Start-ups
Introduction: Faisco is a well-known general site-building tool in China that also supports e-commerce modules, oriented to display-first or small-scale sales.
Strengths:
Very low entry barrier, many templates, suitable for novices to quickly go live.
Free version available with ads, almost zero cost to start.
Weaknesses:
Compared with platforms designed for cross-border, its features (multi-language, multi-currency, cross-border logistics) are weaker.
If future scale increases: multi-country, multi-language, multi-warehouse, you may need platform migration.
Pricing & Plans:
| Plan Type | Annual Fee | Description |
| Free Version | Free (ads included) | Display + basic sales |
| Standard Version | ¥698 | No ads, basic functions |
| Promotion Version | ¥998 | More marketing / linking features |
| Crown Version | ¥1,498 | More comprehensive building support |
| Overseas Version | ¥2,998 | Designed for export / cross-border scenario |
Support: Chinese customer service, full documentation.
Suitable For: Beginners with small budgets, want to first build brand display + limited sales.
Not Suitable For: Sellers aiming for large-scale export, multi-language / multi-warehouse models.
4. AllValue– Social + E-commerce Integration
Introduction: AllValue is a social + e-commerce integrated platform, good for sellers operating in WeChat / social media ecosystem plus an independent website.
Strengths:
Strong in social commerce – suitable for WeChat ecosystem, live streaming, mini-program + independent website combo.
Multi-mode integration: display site + store + mini-program.
Weaknesses:
Although supports going global, its cross-language, multi-currency, multi-warehouse functions may not be as strong as pure cross-border platforms.
Pricing & Plans:
| Plan | Annual Fee + Transaction Fee | Features |
| Professional Version | ¥3,888 + 0.6% | Social + independent site basics |
| Advanced Version | ¥6,888 + 0.45% | Enhanced: membership, marketing |
| Flagship Version | ¥12,888 + 0.3% | Brand-level site + social + store |
| Enterprise Version | ¥25,888 + 0.2% | Full enterprise features |
Support: Chinese customer service, operations communities, beginner training.
Suitable For: Sellers with existing social audience, social-driven promotion, looking to combine mini-program + independent site.
Not Suitable For: Pure export retailers focused on multi-country, multi-currency, large-warehouse cross-border model.
Open-Source Platforms
1. Zhixin – Chinese Open-Source E-commerce Framework, Highly Customisable
Introduction: Zhixin is a Chinese open-source site-building framework oriented toward e-commerce, supporting B2C/B2B hybrids, ideal for deep customisation.
Strengths:
High freedom: can basically design site structure, flow, interface freely.
Chinese technical ecosystem mature, development resources abundant.
Weaknesses:
Higher technical threshold: requires development team maintenance.
The system itself may be free, but custom development, server, maintenance costs are considerable.
Pricing: Free to use core system; purchase your own server/hosting; total cost depends on scale.
Support: Community support, third-party development services.
Suitable For: Teams with development capacity, sufficient budget, wanting deep control.
Not Suitable For: Budget-limited, no tech background, seeking fast launch.
2. Empire CMS– Content + Display-oriented Open Source System
Introduction: Empire CMS is one of China’s older content-management/building systems, often used for display-type websites or light e-commerce.
Strengths:
Free open source, domestic ecosystem mature.
Suitable for content display + light sale.
Weaknesses:
Native e-commerce functions weaker; cross-border sales workflows need substantial customisation.
Multi-language, multi-currency modules may require extra development.
Pricing: Free system; self-hosted server, templates, plugins cost depending on scale.
Support: Community-based; commercial support at extra cost.
Suitable For: Sites focusing on display and content, with small-scale sales.
Not Suitable For: Sellers aiming for large scale, multi-language, multi-warehouse, multi-country operations.
3. Typecho – Lightweight Building + Brand-Content First
Introduction: Typecho is a lightweight blogging/website system, used by some brands in a “content + sales” hybrid model.
Strengths:
Lightweight system, fast startup, very low cost.
Good for content-driven brands, niche products, small budget.
Weaknesses:
Not inherently an e-commerce system.
For complex sales features (inventory, variants, multi-language) requires many plugins or custom development.
Pricing: Free system; self-hosting and development cost according to scale.
Support: Community-based; fewer resources.
Suitable For: Story-led brands, niche products, content-first sellers, small budget.
Not Suitable For: Traditional large-scale cross-border retail, large warehouses, multi-language.
4. Jiandao Yun– Cloud Building + Lightweight E-commerce Hybrid
Introduction: Jiandao Yun is a newer Chinese lightweight cloud-building platform, suited for display sites + limited sales.
Strengths:
Easy to use, templates user-friendly, low cost.
Friendly for budget-limited sellers wanting fast launch.
Weaknesses:
Shallower e-commerce functionality; cross-border dedicated features may be limited.
If future scale-up (multi-language, multi-channel) required, you may need platform migration.
Pricing: Tiered plans (details require contacting official); entry cost low.
Support: Chinese-service; oriented to domestic sellers.
Suitable For: Sellers just starting, small brands, small budget, limited sales volume.
Not Suitable For: Sellers pursuing large scale cross-border, multi-language, multi-warehouse operation.
III. Overall Platform Comparison Summary
| Platform | Type | Price Range | Customisation | Chinese Support | Suitable For |
| Ueeshop | SaaS | ¥5,500+ 0.5% commission start | ★★★ | Strong | Chinese sellers, new / SME exporters |
| SHOPLINE | SaaS | ¥2,064+ 2% commission start | ★★★★ | Strong | Sellers targeting SE Asia / Japan |
| Faisco | SaaS | ¥698/yr start | ★★ | Strong | Display + limited sales, startup |
| AllValue | SaaS | ¥3,888+ commission 0.6%→0.2% | ★★★ | Strong | Social + e-commerce integrated sellers |
| Zhixin | Open-source | Free core, self-host | ★★★★★ | Medium | Tech teams, deep customisation |
| Empire CMS | Open-source | Free core, self-host | ★★★★ | Medium | Content + display sites, small scale |
| Typecho | Open-source | Free core | ★★★ | Medium | Content-driven, niche product brands |
| Jiandao Yun | Open-source | Low entry cost | ★★ | Strong | Budget-limited, fast launch sellers |
IV. Choosing the Right Platform Means Laying the Foundation for Your Export Business
Choosing a website-building platform isn’t about “the more expensive the better” or “the more functions the better” — it’s about what fits your stage, budget, team, and target market.
If you’re a Chinese seller just starting out, with limited budget, seeking fast launch → choose a domestic platform with strong Chinese support and clear overseas export workflow.
When your scale grows, target markets expand, team strengthens — then you can consider upgrading or migrating.
I hope after reading this you’ll be clearer about which platform suits you best, and avoid the pitfall of “choosing the wrong platform and paying migration costs later.” Wish you success in your global export journey and rapid brand growth!
