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At the same time, China has long been one of the global e-commerce powerhouses. Data from the General Administration of Customs (2025) shows that China’s cross-border e-commerce exports reached 1.32 trillion RMB in the first half of the year — a 5.7% year-on-year increase.
The cross-border e-commerce boom continues, and China’s export momentum remains strong.
However, the costs and restrictions of third-party platforms are rising year by year:
Increasing platform commissions and frequent account bans;
Soaring advertising costs, shrinking traffic dividends;
“The brand doesn’t truly belong to the seller.”
As a result, more sellers are choosing to build independent DTC (Direct-to-Consumer) websites — creating their own brand ecosystems and sales channels.
But this path, while more flexible, also means shifting from “following the platform” to “building your own infrastructure.”
And your choice of website builder determines your starting point.
I. Domestic vs. Overseas Website Builders
A common question from new sellers is:
“Should I just use Shopify?”
The answer: Not necessarily.
| Comparison Dimension | Overseas Platforms (Shopify, BigCommerce, etc.) | Domestic Platforms (Ueeshop, Shopline, etc.) |
| Language & Interface | Mainly English; partial Chinese translation | Full Chinese backend, easier for local teams |
| Payment Options | Stripe, PayPal (require overseas accounts) | Supports Alipay, PingPong, PayPal, Payoneer, etc. |
| Customer Support | Time zone delay, slower response | Local Chinese support, faster communication |
| Templates & Marketing | Powerful but plugin-heavy | Built-in features, tailored to Chinese sellers |
| Compliance & Filing | Not compatible with Chinese business entities | Supports ICP filing, invoicing, domestic business |
| Pricing Model | Monthly fees + plugin costs | One-time or annual fees, more cost-controlled |
In short:
Overseas platforms suit sellers with overseas entities and experienced teams.
Domestic platforms suit sellers who want to launch quickly, rely on Chinese-language support, or operate under Chinese business licenses.
II. Mainstream SaaS Website Builders in China
1. Ueeshop – A Veteran Platform for Brand-Focused Sellers
Overview: One of China’s earliest cross-border SaaS platforms, Ueeshop is known for its “low-barrier setup + integrated marketing” model.
Pros:
Strong localization: RMB settlement, Chinese interface, domestic payment options.
Comprehensive features: built-in marketing tools (pop-ups, limited-time offers, tracking pixels).
Professional after-sales service: 1-on-1 consultants, training support.
Stable performance: global CDN nodes ensure fast overseas loading.
Cons:
Limited free templates.
Advanced customization requires higher-tier plans or self-hosted version.
Weaker overseas plugin ecosystem compared to Shopify.
Pricing:
| Plan | Fee | Transaction Fee | Target Users |
| Testing Plan | ¥5,500 | 0.5% | New sellers testing products |
| Private Domain Plan | ¥7,500 | 0.4% | Amazon-to-DTC transition sellers |
| Wholesale Plan | ¥9,500 | 0.3% | DTC sellers with bulk order needs |
| Independent Deployment | From ¥68,000 | 0.2% | Large brands, independent servers |
Support: 7×16 live service via WeChat, phone, or video.
Best for: Stable operators building brand identity without coding.
Not ideal for: Sellers needing complex ERP integration or high-end UI customization.
2. Shopline – Strong in Marketing and Design
Founded: In Hong Kong, headquartered in Singapore, focused on Asian markets.
Pros:
Stylish templates, drag-and-drop editing.
Advanced marketing: loyalty points, membership tiers, cashback programs.
Multi-channel integration: Facebook, Instagram, TikTok.
Cons:
Higher commission rates.
Limited SEO flexibility.
Support response slower during peak hours.
Pricing:
| Plan | Annual Fee | Commission | Suitable For |
| Starter | ¥2,064/year | 2% | New businesses |
| Basic | ¥5,688/year | 0.8% | Growing sellers |
| Premium | ¥19,200/year | 0.4% | Established brands |
Support: Chinese-language support, training videos, community groups.
Best for: Sellers focused on brand aesthetics and marketing automation.
Not ideal for: Low-budget beginners.
3. 2Cshop – Lightweight Tool for SMB Sellers
Overview: Positioned as an easy-to-use, cost-effective SaaS tool with one-click product import, built-in SEO, and multilingual support.
Pros:
Beginner-friendly, no coding required.
Built-in ad tools (Facebook Pixel, Google Ads, email marketing).
One-click product publishing for test sellers.
Cons:
Few templates.
Lacks ERP integration for large-scale sellers.
Limited customization.
Pricing
| Plan | Price | Features |
| Basic | ¥3,800 | Core site setup |
| Elite | ¥5,800 | Extra marketing tools |
| Brand | ¥8,800 | Multilingual, multi-currency |
| Premium | ¥16,800 | Full suite + customization |
Support: Responsive online service and tutorials.
Best for: Beginners or small sellers testing new products.
Not ideal for: Sellers needing deep integration or custom brand development.
4. Faisco – Budget-Friendly Template Platform
Overview: One of China’s earliest visual website builders, later expanded to cross-border support.
Pros:
Extremely easy drag-and-drop editor.
Abundant templates for fast setup.
Very low cost.
Cons:
Limited e-commerce functions.
No advanced order/ERP integration.
Slower overseas loading.
Pricing:
| Plan | Price | Features |
| Free | Free | With ads |
| Standard | ¥698 | No ads |
| Promotion | ¥998 | Marketing features |
| Crown | ¥1,498 | Mobile-friendly templates |
| Overseas | ¥2,998 | Cross-border optimized |
Support: Stable Chinese-language support.
Best for: Budget-conscious sellers needing simple showcase sites.
Not ideal for: Professional cross-border operations with complex needs.
III. Mainstream Open-Source Systems
| Platform | Overview | Pros | Cons |
| CZCMS | B2B-focused Chinese CMS | Free, modular, good SEO | No official support, needs tech maintenance |
| Jeecg | Enterprise-grade low-code framework (Spring Boot) | ERP integration, highly customizable | High learning curve |
| Z-BlogPHP | Lightweight blog/content site system | Fast, SEO-friendly | Not suitable for e-commerce |
| DedeCMS | Classic Chinese CMS | Abundant templates, SEO-strong | Higher maintenance and security risks |
IV. Platform Comparison Overview
| Platform | Type | Starting Price | Commission | Ideal For | Key Features |
| Ueeshop | SaaS | ¥5,500 | 0.5–0.2% | Brand-oriented sellers | Mature, stable, localized |
| Shopline | SaaS | ¥2,064/year | 2–0.4% | Design & marketing-focused | Visual design, marketing loop |
| 2Cshop | SaaS | ¥3,800 | None | Beginners | Easy setup |
| Faisco | SaaS | Free–¥2,998 | None | Budget sellers | Quick setup, basic features |
| CZCMS | Open-source | Free | None | B2B sites | Flexible modules |
| Jeecg | Open-source | Free | None | Enterprise teams | ERP-level customization |
| Z-BlogPHP | Open-source | Free | None | Content marketers | SEO excellence |
| DedeCMS | Open-source | Free | None | Content/display sites | Many templates, heavier maintenance |
V. Summary & Recommendations
There’s no “best” platform — only the most suitable one.
It depends on your stage, budget, and team capacity.
✅ For beginners:
Use 2Cshop, Vanke, or Ueeshop (Testing Plan) — easy setup, low risk.
✅ For growing sellers:
Choose Ueeshop Private Domain Plan or Shopline Basic Plan — supports advertising, CRM, and customer retention.
✅ For brands or large sellers:
Go for Ueeshop Independent Deployment or Jeecg custom builds — full flexibility, private ecosystem.
�� Before you start, clarify three questions:
Where is your target market?
→ For Europe/US, pick platforms with multilingual & multi-currency support.
Do you plan long-term content or ad investment?
→ If not, choose marketing-automation-friendly platforms (e.g., Shopline).
Do you have technical resources?
→ If yes, consider open-source; if not, SaaS is safer.
VI. Pitfalls to Avoid
Don’t focus solely on price — cheap plans often block key features like payments or ads.
Mind your site speed — Google data shows a 1-second delay can reduce conversions by 7%.
Plan payment methods early — ensure compatibility with your target region.
Prioritize branding over excessive plugins — beauty doesn’t equal conversion.
Final Thoughts
In 2025, cross-border e-commerce remains a field of both opportunity and challenge.
Platforms evolve, markets shift — but your brand is the only thing that truly belongs to you.
Whether you choose a SaaS builder or an open-source system, the key is the same:
Let technology serve your business.
The essence of an independent store is not just to “build it,” but to make customers remember who you are.
