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More rules, higher commissions, rising ad costs — it’s like you used to ride the elevator for free, but now you have to buy a monthly pass and wait in line.
The numbers prove it.
According to a McKinsey & Company report cited by China Business Journal, the global cross-border e-commerce market is expected to reach USD 4.2 trillion by 2025, up nearly 70% from 2023.【China Business Journal 2025】
Meanwhile, data from China Customs shows that in the first half of 2025, China’s cross-border e-commerce imports and exports totaled RMB 1.32 trillion, a 5.7% year-over-year increase.【General Administration of Customs of China 2025】
These figures tell us: the market is still growing, but the entry point is shifting — from big platforms to brand-owned sites and independent websites.
An independent site is like your own storefront. You control your customers, data, and brand image — instead of renting a shop in someone else’s mall.
But building that storefront (choosing your website platform) isn’t something you can pick blindly.
How do you select the right platform that fits your needs, stays within budget, and still works well?
Let’s break it down — especially from a China-based seller’s perspective — to help you find the most practical choice.
1. First, Know the Difference: Domestic vs. Foreign Platforms
When choosing a website builder, many sellers instinctively think of foreign names like Shopify or BigCommerce.
But for Chinese sellers, there are several key differences:
| Key Factor | Domestic Platforms | Foreign Platforms |
| Language & Interface | Full Chinese backend, intuitive operation | English backend; learning curve for beginners |
| Payment & Settlement | Support Alipay, WeChat Pay, Chinese banks + cross-border gateways | Mainly PayPal/Stripe; may have RMB restrictions |
| Localization | Tailored for Chinese sellers’ logistics, tax, workflow | Global standards, but less China-specific |
| Cost Structure | One-time or annual pricing; cost-efficient | Higher base fees, many paid add-ons |
| Optimization Focus | Geared toward “Made-in-China, going global” models | Focused on Western markets, global scalability |
So, if you’re a China-based seller, just getting started or on a limited budget, it’s often wiser to begin with domestic website platforms.
Below, we’ll explore both SaaS and open-source options, their pros/cons, pricing, and who they’re best suited for.
2. Major Domestic SaaS Platforms
SaaS (Software as a Service) means you get the software, hosting, templates, and maintenance in one package — no need to manage your own servers.
1. Ueeshop — Best Value, Ideal for Steady Beginners
Overview:Ueeshop is one of the earliest Chinese SaaS platforms built for cross-border independent sites.It offers a full Chinese interface, multiple templates, and support for multilingual/multicurrency stores with built-in SEO and marketing tools.
Pros:
Full Chinese backend with drag-and-drop builder, beginner-friendly
Supports multi-language & currency with global site optimization
Covers product, order, marketing, and SEO management
Cons:
Limited customization compared to open-source platforms
Transaction fees apply for some plans
Pricing:
| Plan | Fee (RMB) | Transaction Fee | Ideal For |
| Testing Plan | ¥5,500 | 0.5% | Beginners testing products |
| Private Traffic Plan | ¥7,500 | 0.4% | Sellers migrating from marketplaces |
| Wholesale Plan | ¥9,500 | 0.3% | DTC or small wholesale |
| Custom Deployment | ¥68,000+ | 0.2% | Established brands, large sellers |
Support: Chinese customer service, training, and consultant guidance
Best for: Mid-budget sellers wanting a reliable, quick start
Not for: Sellers needing deep custom integrations (e.g., ERP)
2. Youzan AllValue — Built for Social Commerce
Overview:AllValue, from Youzan, offers a version specifically for cross-border sellers. It’s designed for social media-driven e-commerce, integrating WeChat-style viral sharing and brand websites.
Pros:
Strong social commerce functions, WeChat-friendly
Low entry cost, easy for budget-limited startups
Cons:
Limited advanced e-commerce features
Partial restrictions on cross-border features (languages, currencies, logistics)
Pricing:
| Plan | Annual Fee (RMB) | Transaction Fee | Ideal For |
| Professional | ¥3,888 | 0.6% | Social-media beginners |
| Advanced | ¥6,888 | 0.45% | Growing traffic & social commerce |
| Premium | ¥12,888 | 0.3% | Brand-focused, high-traffic sellers |
| Enterprise | ¥25,888 | 0.2% | Large-scale independent sites |
Support: Chinese service, social media marketing training
Best for: Sellers leveraging WeChat/TikTok for traffic
Not for: Sellers targeting Western markets with complex logistics
3. Vanke (Faisco) Website Builder — Low-Budget Showcase Option
Overview:Faisco offers a “global version” for cross-border websites, though its focus is mainly on showcase or lightweight commerce.
Pros:
Extremely affordable, minimal barrier to entry
Easy drag-and-drop setup
Cons:
Limited e-commerce functionality (logistics, languages)
Weaker overseas performance optimization
Pricing:
| Plan | Annual Fee (RMB) | Features |
| Free | ¥0 (with ads) | Basic showcase site |
| Standard | ¥698 | Ad-free basic site |
| Promotion | ¥998 | Includes marketing modules |
| Crown | ¥1,498 | More templates & mobile optimization |
| Global | ¥2,998 | Partial cross-border support |
Support: Chinese online help
Best for: Ultra-low-budget or testing websites
Not for: Serious e-commerce or multi-market operations
4. Shopline — Social + Cross-Border Powerhouse
Overview:Hong Kong-based Shopline focuses on “cross-border + social + multi-channel commerce,” ideal for sellers scaling via TikTok, Instagram, or social ads.
Pros:
Strong multilingual and multicurrency support
Deep social ad integration (TikTok, Meta)
Modern templates, robust marketing features
Cons:
Higher starting cost
May be overkill for single-market sellers
Pricing:
| Plan | Annual Fee (RMB) | Transaction Fee | Ideal For |
| Starter | ¥2,064 | 2% | Small sellers testing ads |
| Basic | ¥5,688 | 0.8% | Sellers scaling with paid traffic |
| Premium | ¥19,200 | 0.4% | Brand sellers with strong ad budgets |
Support: Chinese service, marketing training, ad integration help
Best for: Sellers with marketing resources
Not for: New sellers with zero ad budget
3. Popular Domestic Open-Source Systems
For sellers with technical resources or IT teams, open-source gives higher flexibility and long-term control.
1. CZCMS — Lightweight, Hybrid Showcase + Commerce
Pros:
Free and open-source
Flexible modular structure
Cons:
Requires server setup and maintenance
Limited e-commerce capabilities
Best for: Tech-savvy teams needing low-cost customization
2. DedeCMS — Classic Chinese CMS for Showcase Sites
Pros:
Large community, abundant Chinese documentation
Great for content-driven or semi-commerce sites
Cons:
Weak native e-commerce, security upkeep needed
Best for: Brand blogs + product showcases
Not for: High-volume or multi-language stores
3. Typecho — Minimalist Blog & Branding Tool
Pros:
Lightweight, fast, great for storytelling sites
Very low cost
Cons:
No native e-commerce support
Best for: Brands focused on content marketing
4. Jeecg — Enterprise-Level Low-Code Platform
Pros:
Supports ERP, CRM, warehouse integration
Ideal for multi-market enterprise systems
Cons:
High technical threshold and maintenance cost
Best for: Established enterprises with in-house IT
4. Key Comparison Table
| Platform | Model | Starting Price | Transaction Fee | Best For |
| Ueeshop | SaaS | ¥5,500 | 0.5% | Mid-level sellers |
| AllValue | SaaS | ¥3,888 | 0.6% | Social-first startups |
| Faisco | SaaS | ¥0–2,998 | Varies | Showcase/testing sites |
| Shopline | SaaS | ¥2,064 | 2% | Social + cross-border |
| CZCMS | Open Source | ¥0 | None | Tech-driven customization |
| DedeCMS | Open Source | ¥0 | None | Content + showcase |
| Typecho | Open Source | ¥0 | None | Branding content |
| Jeecg | Open Source | ¥0 (self-hosted) | None | Large enterprises |
5. How to Choose the Right Platform
(1) Balance Strengths and Budget
Like buying a home — you don’t start with a mansion if your budget is small.
Pick a platform that fits your stage, resources, and growth plans.
(2) Focus on Key Variables
Budget: Start low if you’re testing; upgrade later
Functionality: Plan for scalability and brand control
Support: Prioritize strong Chinese-language service for beginners
(3) Match by Growth Stage
| Stage | Focus | Recommended Platforms |
| Startup | Product testing, tight budget | Faisco / AllValue Basic / Shopline Starter |
| Growth | Advertising, scaling | Ueeshop / Shopline Basic / AllValue Advanced |
| Brand Expansion | Customization, multi-market | Jeecg / Ueeshop Custom / DedeCMS + Development |
6. The Bottom Line
Before you pick, ask yourself:
What stage am I in — testing or scaling?
What’s my budget?
Do I have a tech team?
Which markets am I targeting?
What’s my 3-year goal?
Remember: choosing a platform isn’t just a technical decision — it’s a strategic choice.
A website builder is just a tool.
Knowing how to choose it — and how to operate it — is where your true competitive edge lies.
