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As the growth dividends of platforms like Amazon and eBay reach their peak, more sellers are turning their attention to independent DTC (Direct-to-Consumer) websites.
According to People’s Daily Overseas Edition (2022), there are three main reasons driving the “Leaving Amazon” trend:
Amazon’s high platform fees and rising traffic costs have significantly increased operating expenses.
The platform’s large-scale account suspensions and fund freezes have severely impacted many foreign trade enterprises.
Amazon no longer provides sellers with core consumer data.
To truly control both brand and customer data, sellers need their own websites. But this raises a common question:
“Do I have to use Shopify to build an independent site?”
The answer is not necessarily.
In recent years, Chinese website-building platforms have evolved from imitation to innovation—offering solutions that are faster, more affordable, and better suited for small to medium-sized sellers.
I. Domestic vs. Overseas Website Builders
For many first-time sellers, the first names that come to mind are Shopify, Wix, or BigCommerce.
However, once they begin the actual setup, three common pain points quickly appear:
Language and communication barriers – English-only dashboards and slow customer support.
High costs – Monthly fees, paid plugins, and transaction charges quickly add up.
Limited support for Chinese sellers – Payment, logistics, and advertising integrations must be configured manually.
Chinese SaaS platforms, on the other hand, directly address these issues:
| Comparison Aspect | Overseas Platforms | Domestic Platforms |
| Language & Support | English backend, time zone delay | Chinese interface + local customer service |
| Site Setup Speed | Rich templates but complex setup | Ready-to-use templates, launch in 1 day |
| Payment Options | Requires manual Stripe integration | Built-in PayPal, credit card, and local payments |
| Plugin Costs | Feature-rich but mostly paid | Most marketing tools included for free |
| SEO & Ads | Native Google/Meta support | One-click setup with Chinese tutorials |
| Local Services | No Chinese consultants | Dedicated account manager + training |
| Pricing Model | Monthly + plugin costs | Annual or lifetime buyout, higher value |
In short: Shopify wins in brand reputation and ecosystem, while domestic platforms excel in cost-efficiency and support.
For most Chinese SMEs, using a domestic builder often saves half the effort and expense.
II. Leading Chinese Website Builders (Features, Pricing & Best Use Cases)
1. Ueeshop — The Veteran All-Rounder for DTC Brands
Overview:Founded in 2007, Ueeshop is one of China’s earliest cross-border website builders, now serving over 300,000 sellers.
Key Features:
Highly customizable page design and structure
Supports multiple languages and currencies (including Arabic and Thai)
Built-in SEO tools (URL rewrite, Meta tags, sitemaps)
Integrated Facebook Pixel, Google Ads, and email marketing modules
Pros:
✅ Comprehensive and reliable
✅ Similar dashboard logic to Shopify—easy for beginners
✅ One-on-one setup assistance
✅ Frequent updates and growing plugin ecosystem
Cons:
❌ Deep customization requires coding or paid support
❌ Higher entry price for testing sellers
Pricing:
| Plan | Annual Fee | Commission | Highlights |
| Testing | ¥5500 | 0.5% | Basic SEO tools, good for early testing |
| Private Domain | ¥7500 | 0.4% | Member system, Facebook marketing |
| Wholesale | ¥9500 | 0.3% | Multi-account & multi-currency support |
Best for:
✔ Experienced Amazon sellers building a long-term brand
✔ SMEs with mid-to-long-term DTC goals
2. 2Cshop — The Fastest Entry for Testing & Single-Product Sellers
Overview:2Cshop is a lightweight SaaS platform built for simplicity and conversion. Ideal for single-product stores, landing pages, and ad-driven sites.
Key Features:
Drag-and-drop visual editor
Built-in conversion tools (discounts, pop-ups, countdowns)
Multi-language & currency support
Pros:
✅ Extremely fast setup—go live in a day
✅ Cost-effective, no paid plugins
✅ Clear and simple backend
✅ Built-in ad tracking (Facebook & Google)
Cons:
❌ Limited templates and expansion capability
❌ Not suitable for multi-category stores
❌ Lacks advanced CRM and analytics
Pricing:
| Plan | Price | Features |
| Basic | ¥3800 | Single-product site, core marketing tools |
| Elite | ¥5800 | Includes multi-language & SEO modules |
| Brand | ¥8800 | Social media & inventory sync |
| Premium | ¥16800 | Advanced analytics and custom functions |
Best for:
✔ New sellers and Facebook advertisers
✔ Small teams testing single-product success
3. Shopline — Built for Social Commerce
Overview:Founded in 2013, Shopline is one of Asia’s leading e-commerce builders, focusing on “omnichannel retail” — integrating website, social, live-stream, and offline sales.
Key Features:
Multi-channel sales (Website + Facebook + LINE + TikTok)
Integrated logistics (SF Express, EasyShip, DHL)
Built-in CRM for customer lifecycle tracking
Local payment support (Credit Card, PayMe, AlipayHK)
Pros:
✅ Excellent UX and backend design
✅ Strong social media and ad management integration
✅ Robust CRM and loyalty programs
Cons:
❌ Higher cost
❌ Slightly complex for beginners
❌ SEO weaker for Western markets
Pricing (approx. in RMB):
| Plan | Monthly Fee | Commission | Highlights |
| Basic | ¥200 | 2% | Entry-level plan |
| Growth | ¥600 | 0.6% | Multi-channel sync + CRM |
| Pro | ¥1200 | 0.3% | Ad tracking + membership |
| Enterprise | Custom | 0.2% | Private domain + full-channel ops |
Best for:
✔ Brands targeting Southeast Asia, Hong Kong, or Taiwan
✔ Teams doing social media or live commerce
4. Shoplazza — Premium Visual Design for Global Brands
Overview:Shoplazza is one of the most internationally recognized Chinese SaaS builders, known for its Shopify-like design quality and performance.
Key Features:
Premium design templates
One-click global payment integration (PayPal, Stripe, Adyen)
SEO and multi-language built-in
Facebook/Google ad tracking
Pros:
✅ Full compatibility with global payments and logistics
✅ Stable, high-speed servers
✅ Multilingual global support
Cons:
❌ Higher pricing than domestic competitors
❌ Some advanced features require plugins
❌ Less beginner-friendly
Pricing:
| Plan | Monthly | Annual | Commission |
| Basic | $28 | $22.4 | 2% |
| Premium | $99 | $79.2 | 0.6% |
| Pro | $218 | $174.4 | 0.2% |
Best for:
✔ Brands targeting Europe and North America
✔ Mid-to-large teams valuing design and brand image
III. Open-Source Platforms: Maximum Control, Higher Technical Barriers
1. EmpireCMS — Classic, Stable, and Secure
Overview:A long-established open-source CMS popular in China, known for reliability and security.
Pros:
✅ Full data ownership and control
✅ Excellent SEO performance
✅ Multi-language and permission management
✅ Highly secure, low vulnerability
Cons:
❌ Requires PHP and database skills
❌ Outdated templates
❌ No official customer support
Estimated Costs:Free software, but requires self-hosting and SSL setup (¥1000–¥6000 annually overall).
Best for:
✔ Teams with IT/development capability
✔ B2B or showcase-oriented sites
2. Z-BlogPHP — Lightweight and Fast for Small Projects
Overview:A lightweight open-source system originally designed for blogs but extendable to small business sites.
Pros:
✅ Fast, low server demand
✅ Clean and easy-to-manage backend
✅ Active community, many free plugins
Cons:
❌ No native e-commerce features
❌ Basic SEO capability
❌ Not ideal for large catalogs
Costs:
Free core, optional templates ¥100–¥1000; hosting ¥200–¥800/year.
Best for:
✔ Personal sellers, small teams, content-driven sites
3. Weavlog (织信) — Modular Enterprise-Grade Platform
Overview:A low-code, modular open-source platform integrating CRM, ERP, and e-commerce capabilities.
Pros:
✅ Highly flexible and customizable
✅ Secure and scalable
✅ Supports third-party API integrations
Cons:
❌ Complex for non-tech teams
❌ Requires system architecture knowledge
❌ Limited ready-made templates
Pricing:Open-source version free; enterprise version from ¥20,000+.
Best for:
✔ Mid-to-large enterprises building internal systems
✔ Brands valuing data security and integration
4. JiandaoYun — Low-Code Option for Tech-Savvy Sellers
Overview:A low-code builder that allows drag-and-drop development for business websites or stores.
Pros:
✅ Reduces coding effort
✅ Extendable via third-party plugins
✅ One-time purchase, no annual fee
Cons:
❌ Fewer templates
❌ Steeper learning curve than SaaS
❌ Smaller developer community
Pricing:Free core version; enterprise editions ¥5,000–¥15,000; custom solutions ¥30,000+.
Best for:
✔ Sellers with some technical background
✔ Teams planning long-term scalability
IV. How to Choose the Right Platform
| Platform | Type | Strength | Price Range | Ideal For |
| Ueeshop | SaaS | All-in-one, stable | ¥5500–¥9500 | DTC brand sellers |
| 2Cshop | SaaS | Easy & cost-effective | ¥3800–¥16800 | New or single-product sellers |
| Shoplazza | SaaS | Global design focus | $28–$218/mo | High-end DTC brands |
| Shopline | SaaS | Social-commerce ready | ¥3888–¥25888 | Social & private domain sellers |
| EmpireCMS | Open Source | Secure, stable | Free | Tech teams, B2B sites |
| Z-BlogPHP | Open Source | Lightweight | Free | Content-first sellers |
| Weavlog | Open Source | Highly extensible | Free/custom | Enterprise users |
| JiandaoYun | Open Source | Low-code flexibility | ¥5000+ | Tech-savvy teams |
Final Thoughts
There’s no absolute “best” platform—only the one that fits your needs.
For most Chinese sellers, domestic SaaS platforms offer clear advantages in language, speed, support, and affordability.
But for teams with strong technical capabilities, open-source solutions offer greater autonomy and data control.
In summary:
Want to start quickly and affordably? → Choose SaaS.
Want to build a long-term brand? → Try Ueeshop or Shoplazza.
Want full control and self-hosting? → Go open-source.
That’s the most complete and up-to-date overview of China’s independent website builder landscape today.
