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market is expected to reach $4.2 trillion by 2025, up about 70% from 2023. 【China Business Journal, 2025】
At the same time, data from China Customs shows that in the first half of 2025, China’s total cross-border e-commerce import and export volume reached RMB 132 billion, a year-on-year increase of 5.7%. 【China Customs, 2025】
What does this mean?
It means cross-border e-commerce is still booming, and Chinese products remain competitive worldwide.
However, many sellers are also finding it increasingly difficult to sustain profits.
Platform traffic is getting more expensive, commissions are higher, and account bans are unpredictable — a single rule change can wipe out months of hard work.
As a result, many sellers are turning to independent websites as a way to regain control.
Why Build an Independent Site?
An independent site means no more platform restrictions, full control of customer data, and sustainable brand accumulation.
But before running ads or optimizing conversions, sellers face the first challenge:
With so many website-building platforms out there, which one actually fits your needs?
What’s the difference between SaaS and open-source?
Are cheaper platforms less reliable?
And are expensive ones really worth it?
Many new sellers excitedly purchase a package or hire someone to build a site, only to discover months later that:
traffic doesn’t come in,
pages load slowly,
ads can’t run properly.
They’ve spent tens of thousands of RMB — and the site still doesn’t work.
The first step to building your site right is choosing the right platform.
In this guide, we’ll break down the logic, compare strengths and weaknesses, and show which Chinese website platforms are truly worth your money in 2025 — and which pitfalls to avoid.
1. Domestic vs. International Platforms: Why Beginners Should Start with Chinese Ones
Many new sellers immediately look to international platforms like Shopify or BigCommerce, only to get overwhelmed by English interfaces, plugin configurations, and server errors.
For most Chinese sellers, domestic platforms are far more beginner-friendly — here’s why:
| Dimension | Chinese Platforms | International Platforms |
| Interface | Full Chinese UI, tutorials included | English UI, higher learning curve |
| Customer Support | Chinese-speaking live support | Ticket-based email, delayed by time zones |
| Payment Options | Supports Alipay, WeChat Pay, UnionPay, PingPong, WorldFirst | Mainly PayPal and Stripe, not China-friendly |
| Cost | Annual fee + low commission | Monthly fee + extra plugin charges |
| Product Categories | Flexible approval, negotiable for some sensitive items | Strict review, risk for adult or replica products |
| Ecosystem | Chinese SEO & ad training, local communities | English-only documentation, self-learning required |
in short:
Foreign platforms are powerful but expensive and complex.
Domestic SaaS platforms like Ueeshop, Shopline, or Vanke offer affordable, no-code, drag-and-drop systems — ideal for beginners.
By the time you’ve learned Shopify’s backend, you might have already missed an entire marketing season.
✅ Recommendation: Start small with a Chinese SaaS platform. Once your model works, consider upgrading globally.
2. Common Pitfalls: Don’t Be Fooled by “Free Website” Promises
Many platforms advertise “Free Website Setup” or “Launch in 3 Days” — but in reality:
“Free” only covers a trial version; real operation costs thousands.
Fancy templates can’t be customized.
Slow servers and poor SEO make your ads fail.
According to Google, a 1-second page delay reduces conversion rates by 7% — meaning every second costs you real orders. 【Google Help】
So don’t just look at price — check the hidden costs:
plugins, bandwidth, after-sales support, and ad integration.
3. How to Choose: 5 Key Factors to Evaluate
Picking a website platform is like choosing a long-term business partner.
For new sellers, focus on these five criteria:
| Factor | What to Check | Why It Matters |
| Technical Barrier | Can it be built with no code? | New users often struggle with complex backends |
| Total Cost | Building + ongoing operations | Hidden fees can add up fast |
| Scalability | Ad tracking, SEO, plugins supported | Affects long-term growth potential |
| Customer Support | Chinese service, community training | Early-stage sellers rely on support to troubleshoot |
| Platform Policy | Product & payment restrictions | Impacts your ability to receive payments smoothly |
4. Top Domestic SaaS Platforms (Best for Beginners & Small Teams)
A:Ueeshop — Easiest for Beginners
Founded in 2007, Ueeshop is one of China’s most widely used SaaS platforms for cross-border sellers. It’s known for being simple, fast, and efficient.
Pros:
Chinese interface with visual drag-and-drop editor
Professionally designed templates fit global aesthetics
Built-in SEO, multilingual and multicurrency support
Integrates with Google, Facebook, TikTok Ads
Supports major global payments
Cons:
Limited deep customization
Advanced features require upgrades
Pricing:
| Plan | Price | Commission | Suitable For |
| Test Version | ¥5,500 | 0.5% | Product testing |
| Private Domain | ¥7,500 | 0.4% | Platform-to-DTC switchers |
| Wholesale | ¥9,500 | 0.3% | DTC or wholesale sellers |
| Custom | ¥68,000+ | 0.2% | Premium brands |
Best For: Beginners, small teams, Amazon-to-website transition sellers.
Rating: ⭐⭐⭐⭐⭐
Vanke Website Builder — Entry-Level Lightweight Option
Pros:
Free trial and plenty of templates
Intuitive interface
Suitable for product catalogs or brand showcases
Cons:
Limited advanced features
Slow page load
Fewer marketing tools
Price Range: ¥698–¥2998/year
Rating: ⭐⭐
Best For: Budget-conscious sellers needing a simple display site.
B:Shoplazza — Best International-Grade Chinese SaaS
Shoplazza rivals Shopify in performance and is ideal for sellers focused on branding and scalability.
Pros:
Excellent mobile & SEO performance
Multilingual, multicurrency support
Stable backend for high traffic
Cons:
High pricing and plugin costs
Pricing: $28–$218/month
Rating: ⭐⭐⭐⭐
Best For: Mid-to-large teams with brand goals.
C:Shopyy — Best for Multi-Site Testing & Low-Budget Teams
Pros:
Manage multiple sites under one dashboard
Fast-loading templates
Low entry cost
Cons:
Average design quality
Limited deep customization
Price Range: ¥3,580–¥21,540/year
Rating: ⭐⭐⭐⭐
Best For: Sellers testing multiple markets on a budget.
5. Best Open-Source Platforms (For Developers & Tech Teams)
| Platform | Highlights | Best For |
| CZCMS | Fully open-source, PHP + MySQL, easy local deployment | Small dev teams |
| Empire CMS | Highly customizable, robust for large sites | Technical sellers |
| WeX (Zhixin) | Modular B2B/B2C system, API-ready | Factories & B2B |
| Jiandao Cloud | Hybrid SaaS + open-source model | SMEs wanting flexibility |
Each open-source platform offers full ownership but requires tech skills and server management.
6. Overall Comparison
| Type | Platforms | Pros | Cons | Cost | Ideal Users |
| SaaS | Ueeshop, Shoplazza, Shopyy | Easy to use, full support | Less flexible | ¥3,000–¥10,000/yr | Beginners, small teams |
| Open Source | CZCMS，Empire, WeX | Fully customizable | Requires dev skills | ¥2,000–¥8,000/yr | Technical sellers |
| Hybrid | Jiandao Cloud | Flexible, scalable | Less mature ecosystem | ¥2,999–¥7,999/yr | SMEs seeking control |
7. Platform Recommendations by Seller Type
| Seller Type | Recommended Platform | Reason |
| Beginners | Ueeshop, Shopyy, Vanke | Low risk, Chinese support |
| Amazon-to-DTC | Ueeshop, Shoplazza | Ad-friendly, data tracking |
| Tech Teams | CZCMS, WeX | Customizable, low long-term cost |
| B2B / Factory Sellers | WeX, Jiandao Cloud, Ueeshop B2B | Modular, supports quotes |
| Budget Users | Vanke, Jiandao Basic | Affordable and fast setup |
8. Before You Choose, Ask Yourself 3 Questions
1️⃣ What’s your website goal?
Testing products, running ads, branding, or B2B showcase?
2️⃣ How much time and manpower can you invest?
No tech team → choose SaaS.
With developers → choose open-source.
3️⃣ What’s your budget?
Under ¥5,000 → Shopyy, Ueeshop
¥5,000–¥10,000 → Shoplazza, Jiandao
Higher budget → WeX or custom development
✅ Final Advice: Choosing the Right Platform Matters More Than Running Ads
A beautiful site means nothing if it loads slowly, ranks poorly, or can’t track ads accurately.
Choosing the right platform ensures smoother marketing, better performance, and scalable brand growth.
In 2025’s fiercely competitive cross-border market, success belongs to sellers who build faster, run lighter, and grow smarter.
Remember:
Building a website isn’t about spending money — it’s about building a system, and a future.
